Hotel and Hospitality Studies

S. Patz & Associates provides trusted market research and feasibility analysis for a broad range of hotels and resorts. We understand the vital role these facilities play in supporting tourism and economic growth, and we are dedicated to helping developers and operators succeed in this dynamic industry.

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Our experienced team brings extensive knowledge and a proven track record to each project. We have conducted market research for various types of hotel facilities, from full-service resorts to budget accommodations along major highways, and have been called upon to provide workout analyses for struggling properties during economic downturns.

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Our site-specific feasibility studies evaluate the market potential for hotel developments, offering a detailed assessment of support for new projects. Each study begins with a field survey by an S. Patz & Associates analyst and includes a comprehensive review of all existing and proposed hotels in the area.

 

Our analysis covers critical factors such as room and suite configurations, amenities, occupancy rates, RevPAR (revenue per available room), projected occupancy, and anticipated market penetration. We also document demand for conference space and examine demand across key segments—commercial travelers, leisure guests, and group bookings—while assessing any gaps in the market to identify underrepresented flags.