Hotel & Hospitality Studies

Preliminary and Full-Scale Studies

We offer both preliminary market assessments and comprehensive, full-narrative hotel market studies, depending on where a project stands in the development process. A preliminary study is typically appropriate when a development concept is still being established and a client needs market and economic data to guide planning and design decisions. Once a concept is finalized and project viability is confirmed, we can follow up with a more detailed feasibility study suited for lender submission or investor presentations.

Every study is scoped to match the client’s needs, the stage of the project, and the questions that need to be answered.

What Our Analyses Cover

Our hotel market studies draw on a combination of lodging performance data, competitive property surveys, stakeholder and operator interviews, and demand generator research. Core analytical components include:

• Competitive hotel supply analysis, including room counts, brand positioning, amenities, year built, and renovation history
• Lodging demand segment analysis, covering commercial, leisure, military, government, and group travel
• Occupancy rate trends and projections, including monthly and seasonal patterns
• Average daily rate (ADR) and Revenue per Available Room (RevPAR) analysis
• Hotel pipeline assessment, identifying proposed and under-construction properties that could affect market conditions
• Demand generator evaluation, including major employers, military installations, event venues, tourism attractions, and medical facilities
• Market gap analysis, identifying underserved segments, unrepresented flags, or geographic voids in the competitive supply
• Supply and demand projections, with occupancy and RevPAR forecasts tied to planned new supply and expected demand growth

Hospitality Property Types We Serve

Our experience spans a wide range of hospitality concepts, including:

• Full-service hotels and resorts
• Limited-service and select-service properties
• Extended-stay hotels
• Boutique and lifestyle hotels
• Budget and economy properties
• Conference and convention facilities